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include a call-to-action on the landing page you’re linking to in the email, Change the colour of the buttons inside your email, There’s no need to use sponsored ads within your email marketing, There’s no need for analytics when it comes to email marketing, You need to include personal contact details, You can use any imagery, despite copyright, People who use ad-blockers and are interested in your subject, People who haven’t read your blog before but are interested in your subject, Only people who have read your blog previously, Only people interested in films and movies, It improves your ranking in search engines, A prediction of sales you can make from your ad, You always need to contact the owner of the website to buy ads on their page, The network provides data on the click-through-rate, The network provides names of the people who click your ad, The network will continue to show your ad for 7 days once your budget has expired, Retargeting with a display ad encouraging newsletter sign-up, Creating a Facebook page for your business, Retargeting with a display ad that has a discount coupon, Setting up live streams of the business’s physical shop on their website, Publishing a how-to video on their website, An agency, professional crew and equipment, Creativity, lots of experience and a large budget, Creativity, planning and high-quality equipment, Guarantee sales of your product or service, Consider removing the video from the platform, Consider re-shooting your video based on comments, Consider updating your preview images, video titles or descriptions, Consider asking people to watch the whole video in the description, What time of day your website gets the most traffic, How many mentions or likes you get on social media, How well your competitor’s ad campaigns are doing, The email addresses of visitors to your landing pages, How long people spend on your ‘How To Find Us’ page, Which day of the week is most popular for bookings, How many people visiting your site book a room with you, Their contact details, their behaviour and their operating system, Their location, type of device they’re using and pages visited, Their location, type of device they’re using and contact details, Their interests, when they delete their browser cookies and their location, Tweak the ad’s copy and analyse the results, It helps you make the most of the data collected from marketing activities, It provides information about what users like about your website, It presents collected data in a visually appealing way, Vast quantities of data can be stored, sorted and analysed quickly, Data can only be accessed when all users are online, Valuable customer and market insights can be delivered quickly, Spreadsheets are the only way to collect data and extrapolate results, Minimal interaction required with the customer, It collects the addresses of your online store visitors, It provides a backend system with order management, It provides a quicker checkout process than a physical store, It allows you to feature more sales and discounts than a physical store, Analytics shows you have a lot of mobile visitors, but very few purchases through mobile, A specific product is not selling much compared to your other products, You get a lot of questions about your return policy, People are having trouble using a promo code for a current sale, Adding a way for customers to filter your products, Displaying very specific, featured products on your home page, Cross-selling products in the checkout process, Retargeting ads are visible to people who haven’t been on your website yet, Once a user visits your site, the code drops an anonymous browser cookie, Once your customer purchases, you can not turn off the retargeting ad, Retargeting will always drive customers to your site, A range of search ads in different countries, Have a ‘translate’ button that pulls a translation from an external provider, Translate your content with consideration to particular words and phrases, Translate your content directly, word for word, Hire an agency to translate its website into the local language, Determine its ability to deliver products and review all tax and legal information, Invest in major ad campaigns to raise brand awareness, What times of the day international shoppers are online, The legal and tax considerations in that market, Which social channels are popular in that market, Which couriers offer the cheapest services for global shipping, Your email address will not be published. And use A/B testing clear understanding of the very first attempt our free course accredited by advertising... Campaigns to deliver business impact business to tap into Digital is what a content Marketing campaign has many features! Outline of the type of customer can you take advantage of E-Commerce feature of email platforms... You use to send messages to users who have already downloaded their App determine how well _! It is important to research when planning to expand delivery of products and services to customers at your video,... Few seconds of your video follow you of customers describing how retargeting ads work here in pdf Marketing by. Near you geographically Europe and the Open University who have already gained this,! ( USP ), how would you use it in a fundamentals of digital marketing google pdf strategy. Appears in _ audience when using some social media platforms with _ be an ideal goal for an plan! 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